PRINCIPLES OF MARKETING AND ADVERTISING (5120)

Grades 10-12

Full Year, 1 Credit

6 College Credits (Optional) – SUNY Farmingdale

Welcome to Principles of Marketing & Advertising!

From Madison Avenue To Montauk! Explore the psychology of promoting and selling goods and services. Learn how and why Great Adventure and Disney World sell their amusement parks to you, the consumer. Learn how major stores such as Abercrombie & Fitch and McDonald’s target customers and develop marketing strategies for those customers. Students examine consumer behavior and government regulations pertaining to the business world. Current events, trends, and case studies will be integrated and evaluated throughout the classroom discussions. The course will culminate with the creation of a marketing plan and presentation for a product that the student will invent for the Smithtown marketplace. Guest speakers, field trips and hands-on projects are all part of this exciting year.

This course is also the foundation course for our school’s DECA chapter, a co-curricular national marketing association. Students are encouraged to join and participate.

Members of the class may elect to take the course for 6 college credits from SUNY Farmingdale.